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Real estate has given me the freedom to work on myself. To grow, to be better. Not better than anyone else, but better than I was yesterday.

We get to choose what we do daily. We can spend time on our database, working on that flyer for our newest listing, circle prospecting, or a plethora of other things. Aside from that, we can go for walk, spend time with friends, read a book, watch a video and there is no one to report to. We are our own boss.

So, what to do?

There is the rub. If you get to choose, what should you do?

Here is a list of what I would do most days in descending order of importance.

  1. Lead generate – This can be from 1 hour to 4 but most agents don’t spend anytime at all. This is not cold calling if you work by referral but it can be if you have nothing else to do. It could be writing notes, calling your database, or any other human to human contact activity.
  2. Business tasks. Paperwork, contracts, and anything else that is urgent. Focus an hour here and then take a break. If it can wait, then let it wait but spend a hour to get the most urgent done.
  3. Take lunch but don’t eat alone. Take a new agent to lunch and answer questions or a client and build a relationship, but don’t eat alone.
  4. Part of the afternoon is spent doing the tasks of real estate (showings, reviewing the mls, writing offers, cashing checks :), etc.
  5. Personal growth things like reading, taking classes or taking an online course.

The first and last items in the list are the most important and the most likely to be avoided. Lead generation and personal growth are the two things you ought to do but that is edged out by the urgent. Reserve part of the day for those two things and the rest will take care of itself. The business tasks can be done by an assistant, virtual or part-time if it becomes too much but we can explore those more in future posts.

This business is simple but it is not easy. If you’ll focus on lead generation and personal growth you’ll have a great business.