Can we define a Lead? What is a lead? We talk about it all the time in this business. People Lead generate. Agents buy leads. Zullow sells leads (yes, I…
Read moreWaste of Time
This is hard
I’ve read some real heartbreak stories from agents this week. Multiple deals falling out all at once, appraisals coming in low, no business in the pipeline. Some of these folks…
Read moreDBO beats SEO
Most folks know SEO stands for Search Engine Optimization but what the heck is DBO? I’ll confess, I made it up but it’s a real thing. DBO is Database Optimization.…
Read moreLearn
One of the joys of this business (really any business where you are self employed) is the privilege and obligation to learn. There is so much to learn as a…
Read moreAbundance
This is a mindset. One of abundance is revealed when you work by referral but the cold calling / expired listing path shows one of scarcity. On the day a…
Read moreBacon
OK, so I made you look but there is a point to all this. I went out for breakfast this morning (The Ruby Slipper in Orange Beach, AL) and had…
Read moreSunday Sermon
Not really. I’m not a preacher (but some call me the Chaplain of Caffeine) and I won’t stand up and deliver a sermon but I will share some thoughts about…
Read moreRest
We are approaching what most would call vacation time. Schools drive our breaks if we have kids. Work drives our schedule and mine is opening up a bit. The great…
Read moreWin the day
When I was a new agent I went to all the classes I could manage. I wanted to learn as soon as I could so I could make some money.…
Read more2X
Double. That is the potential in your database. Everyone knows 2 people who will be doing some sort of transaction in real estate in the next 12 months. If you…
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