It’s Lonely Here

It can feel lonely here. I remember when I started in real estate I was the only one who believed I could do it by referral. There were lots of folks on the cold call, door knocking path and it was well worn by the folks that had gone before (and failed) but the working by referral path was wide open.

There was one other agent who became my team leader in a new office (same company) who believed in this method, attended some events with me structured around the referral mindset but it was still lonely. There were no meetings to encourage me because there was no one else doing this.

If you feel like you’re the only one, that’s normal. Numbers show that about 10% of the agents exposed to this method actually pursue it. If you’re reading this then I suspect you’re in the 10%. We’re not for everyone so I’m focusing on the folks who want to do business this way.

My encouragement to you is to find others in your office or agents you’re working with (even other offices or brands) who want to do this too. When you work by referral there is little to no competition so you can focus on helping each other instead of trying to compete. There is a lot of freedom in that.

Encourage the ones  you find to join us by signing up below and then form a group of 3-7 people to hold yourselves accountable.  3 is really a minimum number because it’s unlikely everyone in the trio will give each other a pass. When 2 do it then it’s tough to stay consistent but 3 works well. More than 7 gets to be a bit much to organize meetings and track each others progress and frankly finding 7 will be a challenge.

I’m part of a group of 12 but that covers an area that is about half the agent population in Atlanta. We meet monthly but it’s mostly about encouragement and not accountability. I have a coach for that. It’s possible to find partners to help you without the coach thing and if you’re just starting out you might not have the funds to commit to coaching. That is OK. Small steps will get you there if you keep going.

We’ll be talking more about accountability groups and how that works but the first thing is to find those you want to gather with.

Share this post with them and ask them to sign up. We’ll get them on the same path pretty quickly and see if they will travel with us.

Thanks for listening,
Jerry Robertson