3 ways this ends up

There are lots of things that go into starting a successful real estate sales business. You have to take a course, pass a test and choose a broker to work with. That’s universal.

Then you have to decide how you’ll do business. Transactionally, relationally or a combination. That’s universal too.

Tranactioinally is the cold call, door knocking, expired and FSBO path. It can include online advertising, billboards, radio and TV ads, and social media. Help them buy or sell and move on.

Transactionally can lead to relationally if you build a database along the way but I know agents who’ve been successful financially but never built a database. It’s probably more common than I think, even.

I decided to build my business relationally, from the start. I focused on being famous to a few. I had 300 folks when I started out and qualified them down to 70 in my first couple of years. Qualifying is what I did to find the ones who would refer me or do business with me, even as a new agent. It’s grown from there but I never traveled the transactional path.

Those are the ways you can start but the ways it ends are limited to 3 options.

  1. You are smart enough to figure it all out on your own before you run out of money.
  2. You get a coach or mentor to help you shorten the learning curve. That saves time and money, but it might cost you something upfront.
  3. You fail. 85% of all new agents fail inside of 3 years because they don’t do No. 1 or No. 2.

Where are you in the cycle?

If you’re struggling and need to talk to someone, I’m here. I’ll talk with you.

I mean it.

If you want to schedule a 30-minute call you can click on this link. It will take you to a calendar where you can request a 30-minute time block. I’ll accept and we’ll get on zoom to talk face to face.

It’s free and it might just help if you’re stuck. No strings, no pitch, just someone to listen and maybe get you unstuck.

I’m here if you want to reach out.

I hope you will.

Thanks for listening,
Jerry Robertson
678-616-1578 Direct Line

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